Yes, you are going to pay for it! It is not cheap. It does work excellent. Keeps things nice and cold all day with zero issues. Small enough to bring everywhere, but big enough to pack a good amount in. I saw some reviews on zipper issues and was a little nervous. The zipper is tight, but it does seal and work well. Time will tell, but I am confident the product will last. Very happy with the purchase.I compared this Yeti cooler with my Arctic Zone Titan cooler of the same size to determine which would be the better choice for my needs. I placed two frozen ice packs in the bottom of each cooler then filled each cooler to its capacity with ice. I then closed the lids, put them in the trunk of my car, in the garage, in100-degree heat, and waited. At 24 hours, I opened each cooler to find the same amount of ice remaining in both. Neither cooler had out performed the other. I was somewhat disappointed with the Yeti, due to its cost, but elated with the Arctic Zone for the same reason. The Yeti, at $200, is 571% more money than the $35 Arctic Zone, but did not perform 571% better, or any better at all, for that matter. I do like the simple, clean lines of the Yeti, its proclaimed durability, the loads of handles, and even the yellow color, but none of that translated into any better performance than my $35 Arctic Zone Titan cooler. It's not surprising, I guess, because Gear Lab Reviews rated the insulation in each cooler exactly the same, at a 6. So, just what am I getting for the extra 571% price tag? I could not find any advantages in the Yeti that would justify the price, so I returned it to Amazon and kept the Arctic Zone. The Yeti would make a great $50 cooler, and if I found one at a garage or yard sale, I would buy it. But, from what I've seen, it's performance isn't anywhere near what it should be for the extra 571%. I'm happy with my choice of the Arctic Zone.This cooler is expensive, but if you want a product that is "as advertised" this is it. Quality is exceptional!!!!Zipper is a little hard to close, but that's what makes it so leak proof. It is a fantastic cooler!!! Zipped shut, it keeps everything cold and the ice doesn't melt for days, even in 100 degree weather. Great product!!!It is exactly as advertised. My drinks are cold even on the hottest beach day for hours. The zipper is very durable and it takes a bit of effort to open. This is the secret to the cold drinks!This is a great purchase! Love taking it on the golf course and road trips.Keeps everything cool and cold if using ice packs. I’ve used several non branded ones and they either don’t maintain items cool or cold or break eventually. Plus this has yetis warranty that will exchange if any of the components break. It also has a good size to put several meals or fruits or drinksKeeps cold long time… very well made productwe love the size and durability of this cooler. My husband uses it for golf and we use it quite often.I received this as a father day gift. Keeps everything cool as it should, however if find the zipper very awkward ( hard to open ) for the price. is it better than any other cooler? Have not done any research. All I can tell you the accessories ( bottle opener for example) is off way off the charts.It does what it supposed to do.A great looking cooler and plenty big for carrying cans,coolers and ice. Beautiful design and sturdy. They had larger sizes but I'm glad I got this size, perfect for 6 cans. A great xmas gift for someone crazy about Yeti products.So far I love it! Keeps my lunch nice and cold all night at work. Seems sturdy and well built. I think it will stand up to some abuse!Only gave it 4 stars because of the price (which comes with the YETI name brand and quality).Great product worth every penny, its bigger than it looks in picture.Fast shipping, great price compared to retail location and excellent product!